Facebook alone has just under 3 billion monthly active users. Social media is an amazing way to reach a huge number of people virtually instantly. However, the competition for users’ attention is fierce. To help you stand out from your competition, use these 6 effective tricks!
Consistency is key
If you aren’t Kanye West, you can’t tweet every couple of months and expect to get millions of likes and shares. If you want to build your brand awareness, you need to be posting daily on all platforms. To see maximum engagement, you should be posting 2 to 3 times a day on Facebook, Instagram, TikTok, and Twitter.
Posting this many times a day may seem like a lot, but there are so many types of content that you should be sharing with your followers. Here are some types of content that do well on social media:
- Motivational images and videos
- Testimonials
- Giveaways
- Discounts
- Product launches
- Vlogs and behind the scene images
- User-generated content
You have so many options that you will always be able to find amazing content to post on your social media accounts. If you ever run out of ideas, you can just open your competitor’s TikTok, Instagram, or Facebook and see what they are posting and what is getting the most engagement!
Schedule your posts
If you are posting all of your content at 1 am on a Tuesday, very few people are going to see it. You need to schedule your social media posts so that they get published when your target demographic is online. You can’t go wrong, posting during weekdays in the late morning or middle of the afternoon.
Sprout Social actually did some in-depth research where they looked at the best days and times to post on social media. They concluded that the best day to post on Facebook was on Tuesday at 11 am, and the best day to post on Instagram was Wednesday from 10 am to 1 pm. If you schedule most of your top posts to be published on Monday to Thursday from 10 am to 1 pm, you should see a big boost in your engagement.
Images and videos win!
Text-based posts don’t get as much engagement on social media as videos and images. Did you know that photos get 53% more likes than text-based posts? They also receive double the amount of comments and 84% more clicks!
One of the easiest ways to boost engagement is to switch to more image and video-based content. For example, just accompanying your typical tweets with an image will cause your retweets to skyrocket. Just remember to share images that are relevant to your post and are of interest to your subscribers.
There are certain types of images that perform very well on social media. For example, an image of a smiling woman looking directly at the viewer. Try uploading images of happy women holding your product or accompanied by a text-based testimonial. Make sure your images pop by adding bright colors which are distinct from the social media platform’s background. Don’t post blue and white images on Facebook! Make sure the background color contrasts with the image. Another helpful tip is to add children and pets; who doesn’t love seeing cute fluffy cats? Make sure your next social media post includes images or a video, and watch your engagement take off like a rocket!
Engage with your followers
Effective communication is a two-way street. Your goal should be to form genuine connections with your followers. This can be done through polls, comments, DMs, and more. Don’t be afraid of opening the dialogue with your followers.
Your buyers are filled with helpful information that can improve your business. They can give you honest takes on your customer service, review your products and even critique your social media posts. Nobody wants to be spammed online by a company trying to shove products down their throat. Customers are far more likely to buy from a company that cares about them and isn’t just after their dollars.
The easiest way to engage with your followers is to make posts asking for their opinion. You can also create polls and surveys. To add a cherry on top, you can reward your subscribers for their contributions with prizes, discounts, and giveaways!
Use Analytics
Stop relying on the spray and pray method! Find out exactly who is viewing your posts, how often, and what content is driving the most traffic. You should install Google Analytics and also pay close attention to Page Insights on Facebook and Instagram.
These free tools are full of valuable information that you should use to structure your social media strategy. For example, if you notice that Instagram giveaways are causing massive spikes in your website traffic, you should hold more of these competitions. Conversely, if your TikTok posts are getting below-average click-through rates, you need to audit your content and potentially focus on other social media platforms.
Try these tools
There is a range of specialized online tools you can use to boost your social media engagement and win clients. Here are some of our favorites:
- SignalHire – Are you struggling to contact valuable prospects? Are they ignoring your LinkedIn messages? Then use SignalHire’s incredible LinkedIn extractor tool to instantly pull their email and phone number from their profile! Contact any prospect directly with SignalHire!
- Buffer – Posting multiple times a day on 4 or more social media platforms is a nightmare/ Fortunately, with Buffer, you can compose, publish and schedule all of your social media content from one centralized location. This way, you never have to waste time logging in to your accounts and can ensure your posts get published at the perfect time for engagement!
- BuzzSumo – Do you want to know how to go viral on social media? BuzzSumo will tell you how! This tool will instantly tell what content is performing best around the world. It can also analyze your competition’s social media strategy so you can easily out-perform them!
- Canva – We have already established that images and infographics crush it on social media? But how do you create eye-catching original images? Use Canva! Canva instantly turns you into a pro graphic designer even if you have zero skills. Their amazing templates will have you producing eye-popping infographics and illustrations within minutes!
Armed with these tools, you should have no issues getting eyeballs on your social media and finding new clients. All of these tools have different functions and work best when used in unison!
Wrapping up
Social media is an incredible way to let people know about your fantastic company and attract buyers. However, this is only the case if you can create an effective strategy and produce interesting content. If you follow our 6 helpful tricks, you should be able to nail your social media strategy and achieve fantastic engagement. Just remember that you need to post every day on various platforms and constantly optimize your content!