Are you looking to begin your first PPC campaign but aren’t sure where to begin? Or possibly you have been running a campaign but it’s not getting the results you expected. In either case, having a successful PPC campaign isn’t something you can just set up and forget about. PPC requires ongoing maintenance, in-depth planning, and constant optimization in order to deliver the requests you are after.
Keep reading for seven key tips that will help you craft an effective PPC campaign. By following these tips, you’ll be on your way to increasing traffic and boosting conversions this year.
Defining your marketing goals
Before launching a PPC campaign, you need to establish a clear idea of what your marketing goals are. Brainstorm exactly what you want to achieve with your campaign and how you can achieve those goals. Do you want to increase brand awareness, generate more leads, or boost conversions? Once you establish your goals, you can develop a set of PPC ads that are more likely to achieve them.
Be sure that you set realistic goals, this way you can measure your performance and pinpoint where you need improvements. Develop a plan around measurable data such as clicks, conversions, or sales. Once a goal has been set, you have a foundation upon which you can build your campaign around.
Researching keywords
One of the most important elements of a successful PPC campaign is choosing the right keywords for your products and services. This means you need to choose keywords that are not only relevant to your products or services, but also use keywords with search intent and that potential customers are actually using when searching for products and services. Luckily you can use a tool like Google AdWords Keyword Planner to research keyword performance, develop a list of potential keywords and find new ones.
Be sure to carefully select the keywords you want to target or else you run the risk of burning through your budget. Consider factors such as search volume, competition, and relevance to your product or service. Once you have a well-researched list of keywords, implement them into your campaign along with any negative keywords to block irrelevant or wasteful clicks.
Developing compelling ads
At the core of a successful PPC campaign is a set of successful ads. What this means is your ads must be well-written and persuasive if you want users to click on them. Invest time to develop ad copy that is to the point, simple to read, and convincing. One of the best ways to convince your audience to take action is through, call to action (CTAs). CTAs tend to persuade a response out of users. Examples of this might be “click now” or “buy today”.
If you’re not too sure how to develop ad copy that will convert, get in touch with a skilled PPC Agency. If you’re looking for PPC Agencies in London Finsbury Media is the team you need. A PPC Agency is composed of advertising experts who are skilled in building, managing, and optimizing ad campaigns. They can help you with everything from ad creation to keyword research and even the best bidding strategies. If you are running a business it can be hard to manage your campaigns 24/7 and do the research. By hiring a partner to run your PPC campaigns you can save both valuable time and money.
Targeting your audience
PPC campaigns are popular for many reasons, one of the best things about PPC advertising is that you can target your ads to a highly specific audience. This ensures that your ads are only being seen by people who are interested in what you have to offer and are more likely to convert. Some of the targeting options include:
- Devices
- Geographical Location
- Age
- Time of day
- Gender
- Interests
Try testing a combination of demographics to see what works best for your campaigns. This is commonly known as A/B testing can be a valuable tool in optimizing your PPC campaign for maximum performance. By clearly defining your audience and targeting options you can reach users ready to convert and avoid overspending on any irrelevant clicks.
Budget & bids
Before launching your PPC campaign, you need to develop and set a budget. Start by determining how much you are willing to spend each day or month on your campaign. Once you have clearly defined your budget, be sure to track your spending and monitor performance so that you don’t overspend on a poor-performing campaign.
Invest some time into research and be sure that you are bidding carefully on each keyword to ensure that you’re getting maximum performance for your budget. As your campaign runs and you collect more data, you can then optimize your budget to deliver the highest ROI.
Monitoring your performance
The most essential step in developing an effective PPC campaign is regularly monitoring your performance. PPC isn’t a marketing channel that can just be set up and forgotten about. Monitor your click-through rate (CTR), conversion rate, and cost per conversion for best results. If you notice that your campaign isn’t performing as you intended, make the proper adjustments accordingly. These changes can include everything from keywords to ad copy and bids.
Regularly updating & improving
Along with monitoring your performance, another key element to an effective PPC campaign is to continually test and make improvements to your PPC campaigns. Test out different ad copy, keywords, and targeting options to determine what works best for your business and goals.
Once you begin tracking your results, you can pinpoint exactly which changes are having the biggest impact and which elements need to be improved. If your campaigns reach a point where they still don’t seem to deliver the desired results after multiple changes, you can always get in touch with a skilled PPC Agency. They will help you maximize the performance of your campaign while staying within your budget.
PPC can be an effective way to help you reach your target audience, acquire new leads, boost sales and ultimately achieve your business goals. However, they can also be expensive if not properly optimized. That’s why it’s essential to follow these seven tips for creating an effective PPC campaign. By carefully following this guide, you can avoid common errors and begin to achieve your marketing goals.